Streaming TV
Strategy + UX/UI + Design + Development
Year after year people are demanding video in new ways. 24/7. Here, there, everywhere. High-end TV apps are now the new standard in the global OTT revolution. At Abide we create rich video streaming environments across all platforms, including mobile, tablet, connected devices, consoles and smart TVs.
UX/UI: Elegance, simplicity, scalability.
Viewers have come to expect premium video apps wherever they are, from the break room to the living room. We design & deploy these essential viewing experiences to give audiences simple, seamless access to the programming they want. Whether on 1-Foot or 10-Foot the mission is the same: put video first, make sure the app doesn't get in the way, and let the content roll.
Turn your streams
into reality.
From White Label to Custom
We deliver OTT best practices tailored to every project’s need. Whatever the scale, whatever the platform, we offer both custom apps and white label solutions designed to fit current business realities while propelling your brand toward the future you want.
Striking the right balance of time and resources gets your product off the ground with a budget that makes sense. User-friendly functionality meets best-in-class design to create simple, easy-to-use apps that don't break the bank.
Stop dreaming and start streaming.
“We believe the future of TV is apps.”
- Tim Cook, Apple
Apple TV & iOS
Custom applications for one of the most popular media streaming devices done right?
Team of experienced developers – now focusing on tvOS
Our team of developers has done many custom iOS applications throughout the years and has gained a great knowledge in Objective-C, Swift and also the development specifics for Apple's platforms in general. With the announcement of the fifth generation Apple TV our developers have started to explore the uniqueness and differences of the tvOS platform and they have developed several spectacular tvOS applications since then.
Reusability of components
We always focus on coding efficiency. That's why we try to make any component for iOS reusable in tvOS and vice versa. The only difference is UI and other interaction design guidelines specific to tvOS – taking the user experience from 1-Foot to 10-Foot. This approach allows for creating applications for both platforms simultaneously with shorter time-to-market.
Pixel perfect UI and strong UX
Apple is quite strict about some aspects of third-party applications and doesn't allow many changes to standard UI guidelines. Nonetheless we always try to implement news ideas and approaches just to make a spectacular custom application. Even more than that we focus on UX and use all of our design knowledge to come up with the best possible UX – like perfecting remote control usage or streamlining user onboarding.
Roku
Reach 30+ million Roku users around the globe with a custom app and with shorter time-to-market. Roku makes the most popular streaming players nationwide, driven by their proprietary scripting language Brightscript which powers the 5,000+ apps currently available on Roku.
The latest development trends
Creating custom apps for Roku requires the right balance of performance, cross-device compatibility and strong design knowledge. Roku’s powerful SceneGraph SDK allows for beautiful, complex streaming TV environments when implemented creatively by an experienced team.
Tackle Roku's increasing marketshare
In the last decade Roku changed the way TV content is produced, distributed, and consumed. Pushing beyond its streaming players, Roku has bolstered its product lineup offering smart TVs, smart soundbars & speakers. In the last year one in three smart TVs sold were Roku TVs.
With over 40% of the streaming player market share and a record 40 billion hours of content streamed last year alone, the next decade promises to see Roku continue its trailblazing ways into the future of television.
Amazon Fire TV & Android TV
Android OS on the background and our smart TV experience allows you to launch your service on two new platforms with general ease. Here is what we offer.
Fire TV & Android TV optimized apps
Our developers are not only capable of developing applications for both platforms following the latest Android OS trends and patterns, but also optimizing the apps according to all specifications and differences on each one of them.
Testing on all generations of Fire TV
Since the quality of our applications is of utmost importance to us, we always prefer to test every developed application natively. Thus we are able to test your Fire TV application on all generations of Fire TV, Fire TV Stick and Fire TV Stick 4K devices.
Amazon QA
We have participated in many QA procedures with both Fire TV and Android TV apps and we know pretty much all the details to assure that your app goes through the QA as smoothly as possible. We will also arrange everything necessary regarding the QA on your behalf and launch the app if accepted.
SmartTV
The Smart TV boom has given many new television purchasers a suite of video apps out-of-the-box, right on the screen they’ve just bought. However development for Smart TV platforms has become very fragmented, with each manufacturer typically using its own JavaScript engine & corresponding SDK specific to their devices. Our consolidated approach simplifies this often meandering sea of compatibility. We also integrate features such as casting with the goal of getting your content into as many households as possible.
Feature Set Offerings
Depending on immediate needs and future vision, incorporating best-in-class functionality can elevate your app to the next level.
These innovations included evolving features such as instant on, freeview unauthenticated viewing, mobile-to-TV casting and dynamic advertising opportunities.
Immerse viewers directly into fullscreen video playback immediately upon app launch. Particularly attractive for real time content like sports or live events.
Initiate a two-screen experience by using a mobile device to send video to a TV. Convert a phone tap into a TV viewer and acquire users easily & seamlessly.
Leverage 24/7 video feeds to viewers at home or on-the-go with crisp, pixel-perfect playback.
Offer viewers a timed preview of unauthenticated content to create a try-before-you-buy model. Let your content sell itself.
Cater to the cord-cutter with a subscription offering that connects your brand directly to fans. Turn video streams into revenue streams.
E-commerce on your TV. Telescope into purchasing opportunities from the couch while viewers engage with content, all with a few clicks.
Properly done onboarding can turn passive viewers into diehard fans.
Obtain, retain, rinse, repeat.
Customizable, non-obtrusive brand placement that fits organically in a video playback experience.
Brand identity is a core foundation for all communications. Convey & complement the brand image you want to project.
Utilize a wallpaper-like branded skin at end of show that links to an external brand URL. Enrich the user experience while bringing new opportunities to market.
